Deciding how to limit the images to put into a video is tough. I am not sure what other authors do but I opted for an image of each main character and then symbolic photos that would say more about that person or the situation in the book.
The hardest part for this one was finding an image for Jake. He is supposed to be a good solid 6'4" and solid muscle. Tall is not hard to find because you have no idea how tall anybody is if they are by themselves in a photo. But what was harder was he's also supposed to be seen as ugly by many people including himself. Big rugged and not handsome man wanted.
What you find in stock photos are either boys (Jake is no boy), handsome or average. Finding the kind of face I wanted became impossible; so I had to create it using a stock image and altering the features. The face had to both be appealing but at the same time rough enough to make him and others see him as not attractive. That's not an easy balance to find. If he doesn't look like he can take care of himself and anybody around him, it won't work.
For this trailer, I also wanted a villain. I got lucky on that one and found a strong looking image which makes Diego Ramirez an even stronger adversary than I had imagined.
The other objects in the video are all from my own photos, most from Arizona.